Conference Program

Saturday June 22

8:00 am - 4:00 pm CEM Course: Strategic Planning and Management

Course Name: Strategic Planning and Management

Instructor: Michael Dargavel, CEM 

Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.

For more information about our CEM courses and to register, click here.

Not included in your Conference registration

Sunday June 23

8:00 am - 5:00 pm CEM Course: Conference and Meeting Management

Course Name: Conference and Meeting Management

Instructor: Brad Styba, CEM

Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

For more information about our CEM courses and to register, click here.

Not included in your Conference registration

12:00 pm - 5:00 pm Registration

1:00 pm - 5:00 pm ExpoCAN Exhibitor Set-Up

4:00 pm - 5:00 pm Facilities Meeting

Sponsored by: EY Centre

5:00 pm - 6:00 pm First Timers Reception

Sponsored by: GES


6:00 pm - 6:30 pm Transportation to Welcome Dinner and Reception

6:30 pm - 9:30 pm Sunday Night Kickoff Reception at the Newly Renovated Calgary Stampede Big Four Roadhouse!

Be ready for the Calgary Stampede to roll out their world renowned Calgary Spirit red carpet! Start the 2019 CAEM Conference with a welcome reception like no other! Transportation back to the venue from 9:00 – 10:00pm.

Sponsored by: The Calgary Stampede

10:00 pm - 12:00 am Karaoke at the Pig & Duke Pub

Join us for some Karaoke at the Pig & Duke Pub after our Welcome Dinner! Located just 1.5 blocks away from The Westin Calgary and hosted by Kiss Productions!

Monday June 24

7:00 am - 7:45 am Delegate Morning Walk

Join Bev Hill for a 45 minute walk around Princess Island Park.  Get your body moving in preparation for the day ahead. Leaving from the Westin Lobby.

8:00 am - 9:00 am Breakfast

Sponsored by: Edmonton Expo Centre

9:00 am - 10:00 am Annual General Meeting

Sponsored by: Informa Exhibitions

10:00 am - 11:00 am Opening Keynote: Strategy in a World of Disruption

Be Bold, Be Brave, Be Experimental: Why Build a Culture of Experimentation

Speakers: Shawn Kanungo

Competition is for losers. Today, our competitive global market is unforgiving and ruthless –no one is spared. Consumer expectations and behaviours, shaped by new market entrants, have also changed more in the last 10 years than in the last 100 years combined. Disruptive innovation is forcing firms to reimagine their customer experiences, channel strategies and business models. How do we survive? Today, we need to be bold, brave and experimental. We can only keep up if we foster a relentless culture that promotes human-centred design and rapid experimentation. This is our only competitive advantage.

In this session, you will:
• Learn why 2019 is the greatest (and scariest) time to be in business.
• Learn why taking a human-centred approach helps build culture, but also de-risks projects by saving time and money.
• Explore how the leading companies have embraced the power of competition and experimentation.
• Learn from Shawn’s experience on the battleground of building a culture with clients and internally.
• Obtain methods and tools for transforming your organization’s culture.

Sponsored by: Québec City Business Destination

11:00 am - 11:15 am Coffee Break

Sponsored by: Levy Show Services Inc.

11:15 am - 12:15 pm Concurrent Sessions

Session A: How to Effectively Promote Events and Network on LinkedIn

Speaker: David Hurley

It doesn’t matter if you’re looking for sponsors, exhibitors or attendees, LinkedIn is a channel people need to take advantage of. Learn how to build a list of people to reach out & market to, send personalized invitations via LinkedIn, follow up cadence, how to properly ask to RSVP and what metrics to track.

Sponsored by: onPeak

Session B: Setting Yourself up for Consistent Sales Success

Speaker: Hamish Knox

There are two ways to be successful, default or design. Succeeding by default isn’t bad, but it isn’t consistent, sustainable or repeatable long term. Join Hamish Knox from Sandler for an interactive discussion on supporting salespeople and sales leaders at all levels of experience in creating consistent, repeatable, scalable sales success from prospecting through selling and long term client development by differentiating on *how* they sell instead of *what* they sell.

12:30 pm - 3:00 pm ExpoCAN Tradeshow and Lunch

ExpoCAN is where Show Organizers and Suppliers meet to share ideas!

Join us on the ExpoCAN floor for a delicious lunch reception, and feed your appetite for success.

Note: ExpoCAN is open to Exposition Members and exhibiting Associate Members only. Plan to exhibit and unlock access to the best place at the CAEM Annual Conference for Show Organizers and Suppliers to meet and share ideas! As an exhibitor, the spotlight is on YOU to showcase your products and services to an engaged audience of potential customers, while also arranging face-to-face opportunities with current and existing customers.

3:00 pm - 6:00 pm Delegate Free Time

3:15 pm - 4:30 pm CAEM Board Meeting

6:00 pm - 6:30 pm Transportation to Monday Night Reception and Dinner

6:00 pm - 11:55 pm Ranchman's Cookhouse & Dancehall - the most fun you'll ever have on a Monday Night!

Rustle up your inner Cowboy or Cowgirl, dust off your hat and boots and get ready to experience a true Country Rootin Tootin good time! Enjoy a BBQ dinner, learn to line dance, challenge Outlaw the mechanical bull or stomp along to the high energy music of the Two Bit Bandits.

Sponsored by: The International Centre

Tuesday June 25

7:45 am - 9:15 am General Breakfast

8:15 am - 9:15 am Show Managers Share Meeting

Sponsored by: Enercare Centre

8:15 am - 9:15 am Associates Align Meeting

Sponsored by: Landscape Ontario and Power Sport Services

9:30 am - 10:30 am Morning Keynote: Industry Panel Discussion

Common Ground: Harnessing the Potential of a Multigenerational Workforce

Carly Silberstein, CEO, Redstone Agency

Tenielle Bogdan, Manager Convention Business Development, Regina Hotel Association
Nick Samain, Vice President Energy Sector, dmg events
Elizabeth McCullough, BA., CDE, General Manager of Trade Shows, Canadian Institute of Plumbing and Heating

For the first time in history, we have four generations active in the workforce. Day in and day out we hear about the challenges of this reality on society and businesses a like. In this session, we will focus on how businesses can realize great benefit from appreciating the experiences and talents of allgenerations and effectively engaging them in the workforce. Each generation of employees brings a unique perspective to their work, creating a stronger, more innovative and creative team that in turn can lead to a more profitable, adaptable and relevant business. Join us for a thought provoking conversation with panelists from the CAEM membership representing generations presently in the workforce.  Panelists will discuss their experiences, challenges, opportunities and best practices for working effectively in a multigenerational workforce. The audience will be encouraged to ask questions and will no doubt come away from this session with ideas they can implement in their organizations right away.

10:30 am - 10:45 am Coffee Break

Sponsored by: EY Centre

10:45 am - 11:45 am Concurrent Sessions

Session A: Persuasion and Negotiation

Speaker: Fotini Iconomopoulos

Cialdini’s principles of persuasion tell us that likeability is important; but how can you be likeable in negotiation without giving away the farm? Fotini will walk you through how to use the science behind the principles of persuasion to get what you want. Likeability, scarcity, social proof and more weave their way into the negotiation process to set you up for success. By applying these rules, with your negotiation objective in mind, you’ll have a deal before you know it! It’s possible to be authentic and likeable and get what you want all at the same time.

Sponsored by:

Session B: AI & The Future of Sales and Marketing

Speaker: Shane Gibson

Speaker: Shane Gibson Digital selling can be a significant competitive advantage to those who embrace it effectively. We need to be able to lead our organizations by equipping them to leverage tools like machine learning, marketing automation and Artificial Intelligence. It’s not about taking away the human aspect of selling or marketing – it’s about helping us to do what we are best at.

12:00 pm - 2:00 pm Sponsorship and Volunteer Recognition Lunch

Sponsored by: TWI Group

2:00 pm - 3:00 pm Concurrent Sessions

Session A: Leveraging Technology for Sales Growth

Speaker: Shane Gibson

Building your sales technology stack is a vital piece of your sales and marketing success plan. A sales technology stack is a set of tools and applications that improve, enhance and at times automate your sales process. Today’s business and sales leaders will need to evolve to be one part business/sales leaders and one part tech enthusiast. In fact the reality is that every business is now a technology business. Our understanding of how to leverage technology will is just as important as our ability to attract, grow and lead our teams. For individual salespeople or business owners we need to understand what sales and marketing technologies will help us compete with the big guys without blowing our budget.

Sponsored by: Prospectors & Developers Association of Canada

Session B: The Power of Pause to Get What You Want

Speaker: Fotini Iconomopoulos

When faced with excitement or adversity, we tend to get overwhelmed leading us to situations that make us say “why did I do that??!” But what if you could channel a mental ‘Pause’ button to get clarity when things get intense? Negotiation and persuasion expert Fotini Iconomopoulos will take you through why it’s important to slow things down to be more effective at getting what you want. Learn how pausing your brain, your speech, and your body language can impact the way others perceive you and the messages you are getting across. The end result? A more confident and credible you! Pressing Pause using some of the behavioral techniques Fotini provides will help you to speed through potential conflict, preventing much of it along the way.

3:00 pm - 3:15 pm Refreshment Break

Sponsored by: Marketplace Events

3:15 pm - 4:15 pm Closing Keynote: The Power of Mindfulness

The Power of Mindfulness

Speakers:  Tessa & Jeff Evason

The experience from watching and participating in this incredible presentation, creates strong emotional moments, laughter, amazement, and a feeling of a real sense of connection.

They will make each and every one of you feel warmly included, whether you participate on stage or in the audience. The Evasons stage a clean show, nothing embarrassing nor offensive. In no time, you will be eagerly participating in their interactive mind-blowing feats of Second Sight. Don’t be surprised how you and those around you react in ways you’ve never imagined!

As The Evasons share their dynamic talents and energetic mind abilities, you will start to feel inspired to tune into your own intuition and your mindfulness. In the end your mind seems more open and trusting in your unique way of communicating your thoughts with associates and customers.

This one hour unique inspirational and high impact mind power presentation, will tickle your sense of wonder and enhance your mindfulness using amazing mental gymnastics in a very entertaining style. Minds will be revitalized!

Be ready to feel your mind in a whole new unique way with
The Evasons – Mentalist Duo!

Sponsored by: CONEXSYS and BBW

4:15 pm - 4:45 pm The Power of Mindfulness - Q & A

Continue your experience when you Meet & Mingle with the Minds of The Evasons – Mentalist Duo. Ask Tessa and Jeff Evason your questions. Get a mini personal reading, time permitting.

4:45 pm - 6:15 pm Delegate Free Time

6:15 pm - 6:30 pm Transportation to Tuesday Night Reception and Dinner

6:30 pm - 11:30 pm Black & White Night at The Bank & Baron - to cap off the perfect conference!

Welcome to The Bank & Baron, reclaimed within The Bank of Nova Scotia building, which is recognized among one of Alberta’s most historical. This grand space has been unlocked and a new downtown landmark awaits you. The perfect setting to celebrate our final evening, come ready to request your favorite songs as the award winning Dueling Piano Kings will entertain and have us singing and dancing the night away. Transportation back to The Westin from 9:30 – 12:00 am.

*Dressing in Black/White is encouraged*

Sponsored By: The Metro Toronto Convention Centre