2020 Conference Program

Saturday June 27

8:30 am - 5:00 pm CEM Course: Security, Risk and Crisis Management

Course Name: Security, Risk and Crisis Management

Instructor: Mike Klemm, CEM

Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

CEM candidates taking this module will be also be required to complete a 60-minute online course titled “Think and Survive: Workplace Violence and Active Shooter Preparedness.”

For more information about our CEM courses and to register, click here.

Not included in your Conference registration

Sunday June 28

8:30 am - 5:00 pm CEM Course: Conference and Meeting Management

Course Name: Event Marketing

Instructor: Kimberly Hardcastle-Geddes, CEM

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

For more information about our CEM courses and to register, click here.

Not included in your Conference registration

9:00 am - 4:00 pm Optional Pre-Conference Activities

Golf at The Marshes

Au Naturel Spa at Brookstreet Hotel

Brookstreet Hotel is pleased to offer CAEM attendees a 10% discount off Au Naturel Spa esthetic (i.e. manicures, pedicures, facials) treatments and products. Discount does not apply to spa packages. We recommend booking a month or 2 out to guarantee treatment times, however we accept reservations up until day of pending availability. To reserve, please EMAIL or call (1-888-826-2220) their Reservations team.

12:00 pm - 6:00 pm Registration

1:00 pm - 5:00 pm ExpoCAN Exhibitor Load In

4:00 pm - 5:00 pm Facilities Meeting

5:00 pm - 6:00 pm First Time Attendee Reception

Sponsored by: GES


6:00 pm - 8:00 pm CAEM Conference Kick-Off BBQ Dinner and Games Night at Brookstreet Outdoor Pavilion

Monday June 29

8:00 am - 9:00 am Breakfast

9:00 am - 10:00 am Annual General Meeting

10:00 am - 11:00 am Opening Keynote: Heath Slawner

Start With Why

Speaker: Heath Slawner

Heath Slawner shares a powerfully simply idea called the Golden Circle (discovered by Simon Sinek) and builds upon it with examples and stories that bring it to life. Heath has partnered with Simon Sinek and his team since 2015 and, like Simon, envisions a world in which a majority of people go home at the end of the day fulfilled by the work they do. The Golden Circle plays a vital role in the realization of that world.

This simple idea explains how great leaders inspire through the way they think, act and communicate. It’s not about changing who we are, it’s about understanding who we are.

Highlights from Heath’s talk:

  • What you do becomes more powerful when you know Why you do it.
  • How to use the Why as a filter, giving you an alternative perspective on your organization and even your career.
  • The importance of human connection through trust and authenticity and how it is vital to an organization success.
  • Why some organizations are more innovative, more profitable, command greater loyalty from customers and employees alike and are able to repeat their success over and over (and how you can, too).

11:00 am - 11:15 am Morning Coffee Break

11:15 am - 12:15 pm Concurrent Sessions

Session A: Negotiation Skills

Session B: Sponsorship Growth

12:45 pm - 3:00 pm ExpoCAN Tradeshow and Lunch featuring ExpoCAN Sound Bites

ExpoCAN is where Show Organizers and Suppliers meet to share ideas!

Join us on the ExpoCAN floor for a delicious lunch reception, and feed your appetite for success.

NEW THIS YEAR: The ExpoCAN will feature Sound Bites – quick educational sessions right on the show floor!

Note: ExpoCAN is open to Exposition Members and exhibiting Associate Members only. Plan to exhibit and unlock access to the best place at the CAEM Annual Conference for Show Organizers and Suppliers to meet and share ideas! As an exhibitor, the spotlight is on YOU to showcase your products and services to an engaged audience of potential customers, while also arranging face-to-face opportunities with current and existing customers.

3:00 pm - 6:00 pm Delegate Free Time

3:00 pm - 4:30 pm CAEM Board Meeting

6:00 pm Transportation to Monday Night Reception and Dinner

6:30 pm - 11:00 pm Monday Night Reception and Dinner

Sponsored by: The International Centre

Tuesday June 30

7:45 am - 9:00 am Show Managers Breakfast

Sponsored by: Enercare Centre

7:45 am - 9:00 am Associates Align Breakfast

9:15 am - 10:45 am Industry Panel - Disruptive Battleground: FOMO Sapiens

FOMO Sapiens

What You Need2Know: Disruptive technologies & strategies that are impacting our industry & organizations TODAY. Join us for 6 Compressed FOMO Presentations followed by Q&A + Peer-2-Peer Dialogue.

Moderator: Mikey Singer, MKEM

9:00am – 9:10am – New AI: Facial Recognition

Dharmesh Dayabhai; Streampoint

  • Facial recognition at events is here

9:10am – 9:20am – 360 Degrees for 365 Days: Branding Strategies for Success in a Busy, Busy World

Ron Tite; Church+State

  • It’s time to brand and market your event…but contemporary marketing doesn’t announce, it aids. It doesn’t list benefits. It delivers them. And it does it all year from all angles.

9:20am – 9:30am – Attendee Data & Dashboards

Mike Morton, Unity Event Solutions

  • When/how to use data/dashboards for attendee analysis and when they are just more noise

9:30am – 9:40am – Social Media: Be an Innovator…not a Follower

Tyler Hersco, MicroSpec / TIX123

  • Exploring emerging platforms to reach & engage your community

9:40am – 9:50am – Teams vs Slack: Email Killers

Steve Dempsey, Diversified Communications

  • How these tools are changing internal & external communications & your email marketing

9:50am – 10:00am – The Rise of the Chat Bot

Erin Bury, Technology and Marketing Expert

  • How chatbots have evolved in 2020 and how you should be using them for your events

10:00am – 10:45am – FOMO Discussion (Everyone)

  • Open Q&A to any panelist (or between panelists)
  • Mikey to read the room and keep taking questions and flip into round tables/small groups to continue the conversation(s) with the presenters and/or peer-to-peer on these topics or similar topics

10:45 am - 11:00 am Morning Coffee Break

11:00 am - 12:00 pm Morning Concurrent Sessions

Session A: Sales Track

Session B: Technology

Session C: Health & Wellness

12:00 pm - 2:00 pm Sponsorship and Volunteer Recognition Lunch

2:00 pm - 3:00 pm Afternoon Concurrent Sessions

Session A: Sales Track

Session B: Technology

Session C: Human Resources

3:00 pm - 3:15 pm Afternoon Refreshment Break

3:15 pm - 4:30 pm Closing Keynote: Ron Tite

Think Say Do

Speaker:  Ron Tite

A Guide for Personal and Corporate Success in a Busy, Busy World

Times Square isn’t just one of the most vibrant parts of the world, it’s almost one of the most distracting. With massive messages, blinking lights, animated creatures, and scrolling text along with the authentic NY honks and music and protests and characters performing at street level, people don’t know where to look.

Well, Times Square isn’t just in Times Square, it’s also in your pocket. And it’s in your car. And it’s in your home. And it’s in your office. The corporate world isn’t just battling for attention with its customers, it’s battling for attention with itself. Every day delivers a priority. There’s always a new platform, a new technique, a new tool, and a new approach to chase.

Stop chasing. Start succeeding.

Organizational and personal performance doesn’t need to be complicated. It just needs to be focused.

In today’s busy, busy world, for brands, organizations, and leaders to succeed it’s about:

What you think.

What you do.

What you say.

Thinking is your beliefs and values. It’s not your product, it’s your purpose.

Doing is the decisions you make and actions you take to live your values.

Saying is how you communicate your values and actions: the internal or external selling, marketing, and promotion.

When an organization and all its people think, do, and say the same things, it creates complete alignment. But when an organization and its people DON’T think or do or say the same things, the result is an integrity gap. That’s not good for careers. And it’s certainly not good for business.

This entertaining and enlightening keynote will not only inspire your people to change their thoughts and actions to align with the organization. It’ll also give them the tools to do it.

4:30 pm - 6:00 pm Delegate Free Time

6:00 pm Transportation to Tuesday Night Reception and Dinner

6:30 pm - 11:30 pm Tuesday Night Reception and Dinner

Sponsored By: The Metro Toronto Convention Centre