Brent Barootes Bio


Brent Barootes

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, a national sponsorship marketing consulting firm assisting events, trade shows, conferences, conventions, facilities and also sport, arts, charitable and non profit member associations as well as municipalities to generate new monies for their organizations.  In the past 30+ years Brent has worked directly or indirectly with many large, medium and small organizations as well as Canadian

brands, corporations and businesses to develop, audit, enhance, design, and build effective sponsorship marketing and revenue programs. Brent is a thought leader and innovator in the sponsorship marketing industry in Canada.

Brent annually delivers over 20 keynote and workshop sessions across Canada including such organizations as Festivals and Events Ontario Conference, Federation of Canadian Municipalities Conference, GO West, MPI Canada, Alberta Urban Municipalities Conference, SPRA Conference, Alberta Association for Agricultural Societies, ARPA Conference, Canadian Sport and Tourism Alliance – Sport Event Congress, Conference Board of Canada, BC Parks and Recreation Association and others.

Brent is also the author of’s #1 Best seller in the Nonprofit Marketing and Communications category: Reality Check – Straight Talk about Sponsorship Marketing. Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on “Busting the Work-Life Balance Myth”.

Brent lives with his wife and 17-year-old daughter in Nanaimo BC.