CEM – Certified in Exposition Management
CEM – Certified in Exposition Management, is an internationally recognized designation for professionals in the Exposition and Events Industry.
CAEM is pleased to be partnering with the International Association of Expositions and Events (IAEE) to provide courses specific to the Canadian exposition and events industry.
These courses can be taken as stand-alone industry specific education. Event professionals can also work towards attaining the professional designation Certified in Exposition Management (CEM) to share their knowledge, increase their overall awareness within the industry, and to be recognized for their achievements as professionals in the event management field.
Individuals must complete a total of nine of the CEM Courses plus have three years of experience to gain the CEM professional designation. Members that achieve this merit are recognized at the CAEM and IAEE at annual events.
2019 CEM Courses:
Exhibition and Event Sales
March 5, 2019
The International Centre
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
Facilities and Site Selection
March 6, 2019
The International Centre
Site selection includes the process of choosing both a location and a facility for an exhibition or event. Site selection is a crucial first step in producing a successful exhibition or event. It consists of advanced detailed planning, including access for attendees with disabilities, organizational goals and objectives, and exhibitor needs and transportation. The exhibition organizer should give careful consideration to all factors that could impact the exhibition’s growth and, ultimately, the need for more space.
Strategic Planning and Management
June 22, 2019
The Westin Calgary
Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.
Conference and Meeting Management
June 23, 2019
The Westin Calgary
Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.
Finance, Budgeting and Contracts
November 12, 2019
Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.
November 13, 2019
Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.