CEM – Certified in Exposition Management

CEM – Certified in Exposition Management, is an internationally recognized designation for professionals in the Exposition and Events Industry.

CAEM is pleased to be partnering with the International Association of Expositions and Events (IAEE) to provide courses specific to the Canadian exposition and events industry.

These courses can be taken as stand-alone industry specific education. Event professionals can also work towards attaining the professional designation Certified in Exposition Management (CEM) to share their knowledge, increase their overall awareness within the industry, and to be recognized for their achievements as professionals in the event management field.

Individuals must complete a total of nine of the CEM Courses plus have three years of experience to gain the CEM professional designation. Members that achieve this merit are recognized at the CAEM and IAEE at annual events.

2018 CEM Courses:

Selecting Service Contractors
March 27, 2018
The International Centre
Toronto, Ontario

A successful exhibition or event is produced by the mutual efforts of multiple entities, many of which exist outside the sponsoring organization. A substantial portion of the exhibition or event organizer’s responsibility is to shop the industry for services and products needed and to contract for those services and products.

Event Marketing
March 28, 2018
The International Centre
Toronto, Ontario

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

Event Operations
April 22, 2018
Quality Hotel
Abbotsford, British Columbia

Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

Floor Plan Development
April 23, 2018
Quality Hotel
Abbotsford, British Columbia

A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

Housing, Travel and Transportation Management
June 23, 2018
Blue Mountain Resort
Ontario

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Additional services provided to attendees and exhibitors by the exhibition and event organizer require an understanding of the needs of the guests as well as a working knowledge of hotel operations. Two of the service elements intrinsic to most events today are arranging for accommodations of guests and identifying which guests will be allowed access to which portion of the event. Regardless of how these services will be delivered, planning must begin early to ensure housing and registration are easily accessed and do not become a hindrance to attending the event.

Consumer Show Management
June 24, 2018
Blue Mountain Resort
Ontario

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Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers. Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private tradeshow or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

Floor Plan Development
November 14, 2018
Beanfield Centre
Toronto, Ontario

Register Here

A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

Security, Risk and Crisis Management
November 15, 2018
Beanfield Centre
Toronto, Ontario

Register Here

Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

 

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