2020 CEM Course Schedule
Housing and Registration Management
Instructor: Cookie Walner, CEM
March 24, 2020
Toronto Congress Centre
Additional services provided to attendees and exhibitors by the exhibition and event organizer require an understanding of the needs of the guests as well as a working knowledge of hotel operations. Two of the service elements intrinsic to most events today are arranging for accommodations of guests and identifying which guests will be allowed access to which portion of the event. Regardless of how these services will be delivered, planning must begin early to ensure housing and registration are easily accessed and do not become a hindrance to attending the event.
Consumer Show Management
Instructor: Nancy Milani, CEM-AP, CMP
March 25, 2020
Toronto Congress Centre
Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers. Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private tradeshow or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.
Security, Risk & Crisis Management
Instructor: Mike Klemm, CEM
June 27, 2020
Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
CEM candidates taking this module will be also be required to complete a 60-minute online course titled “Think and Survive: Workplace Violence and Active Shooter Preparedness.”
Instructor: Kimberly Hardcastle-Geddes, CEM
June 28, 2020
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
Facilities and Site Selection
Instructor: Michael Dargavel, CEM
November 9, 2020
Site selection includes the process of choosing both a location and a facility for an exhibition or event. Site selection is a crucial first step in producing a successful exhibition or event. It consists of advanced detailed planning, including access for attendees with disabilities, organizational goals and objectives, and exhibitor needs and transportation. The exhibition organizer should give careful consideration to all factors that could impact the exhibition’s growth and, ultimately, the need for more space.
Selecting Service Contractors
Instructor: Brad Styba, CEM
November 10, 2020
A successful exhibition or event is produced by the mutual efforts of multiple entities, many of which exist outside the sponsoring organization. A substantial portion of the exhibition or event organizer’s responsibility is to shop the industry for services and products needed and to contract for those services and products.