CAEM Exposition Recovery Taskforce Update – July 8

July 8, 2020

What You Need to Know This Week

CAEM’s Exposition Recovery Taskforce has finalized “The Canadian Exhibition Industry – Safe Reopening Guidelines” – a set of recommended practices that have now been sent to each of the Provincial governments. As well, our ask is to make a clear distinction between exhibitions and mass gatherings, and to collaborate with CAEM on a reopening plan and timeline for our sector.

The Canadian Exhibition Industry – Safe Reopening Guidelines can be reviewed HERE and the follow-up Position Letters can be reviewed HERE. CAEM has also developed an Advocacy Narrative which can be reviewed HERE. This document can serve as a “cheat sheet” for industry professionals who are engaging in advocacy conversations with policymakers and/or influencers.

The CAEM Exposition Recovery Taskforce is continuing to break off into provincial/regional groups to tailor the messaging and language at a provincial level and to align on advocacy strategies.

Key Developments

The Province of New Brunswick has made allowances for Trade Shows and Conferences to operate now and specified that occupancy of any facility must be based on the ability to maintain physical distancing. Work Place Safety New Brunswick has reiterated that exhibitions may operate at a capacity percentage of the fire marshal’s maximum threshold.

Take Action

CAEM has launched a NEW letter writing campaign, and WE NEED YOUR HELP reaching politicians in your Province, and explaining that the exhibition industry has a comprehensive plan and is committed to reopening safely and responsibly.

IMPORTANT: If you live or run shows in Alberta, please DO NOT participate in this letter writing campaign. We are already in communication with Alberta Public Health and our guidelines are in the process of being reviewed.

Here are THREE EASY actions to take IMMEDIATELY:

  1. Advocate individually to the member of provincial Parliament in the riding where you live. SUBMIT LETTER HERE.
  2. Advocate individually to the member of provincial Parliament in the riding(s) where your show(s) are located. SUBMIT LETTER HERE.

Share this link ( on all your social media channels and encourage everyone you know in the industry to join CAEM’s advocacy campaign.