CAEM Update – March 30, 2022


  • As we shared with you in our earlier updates, the Coalition of Hardest Hit Businesses is leading an important advocacy campaign to illustrate the need for the Tourism and Hospitality Recovery Program to be fully funded beyond the current May 7th end date.  CAEM has actively participated in this work and extends thanks to those of you who took the time to send a letter to your MP.  If you have not yet sent a letter, it is not too late.  It will take less than a minute to add your voice to this very important cause.  The Federal Budget is anticipated to be presented on April 7th. 

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In this video, CAEM President Bianca Kennedy shares why it is so important that supports such as the Tourism and Hospitality Recovery Program are extended until at least the fall of 2022, giving businesses in the hard-hit exposition sector the support needed to restart and rebuild in the critical months ahead.  

  • CAEM continues to meet with key Federal Ministries to discuss the challenges faced by our sector over the last 2 years and to reinforce the key message that reopening does not mean recovery.  On March 16th, CAEM met with Senior Policy Advisors in the Ministry of Labour to discuss the current challenges surrounding labour shortages as our industry reopens.  We are currently working to schedule a meeting with the Ministry of Employment and Social Development to draw further awareness to this burgeoning issue.



  • On March 10th, Public Health Officer Dr. Bonnie Henry announced that effective March 11th, the mandatory mask mandate would be revoked. This followed the announcement that lifted capacity limits on February 16th.  At this time proof of vaccination is still required to enter public spaces and COVID-19 Safety Plans must also be in place. These last two remaining public health measures are expected to be lifted on April 8th.More information is available here.


  • As reported in our March 10th  update, the mask mandate was lifted in Ontario on March 21st, which means all public health restrictions as they relate to trade and consumer shows have been lifted.
  • CAEM has held two very productive meetings with the Ontario Liberal Party Campaign Platform team to discuss the shortfalls in the funding programs put in place by the Conservative Government.  We detailed how the eligibility for programs such as the Ontario Small Business Support Grant, included our venue members, but our show producer and show supplier members were not eligible even though they had been completely shut down throughout the pandemic with no means to earn revenue. Our ask of the Liberal Party was to help build back the sector through an incentive program to encourage businesses to participate in trade and consumer shows which would in turn infuse a much-needed economic boost to Ontario’s major urban centers.


  • Currently, trade and consumer shows can operate at full capacity with indoor masking in place and proof of vaccination is no longer required. The mask mandate will come to an end on April 15th.  More details available here


CAEM celebrates the fact our industry is now reopened across the country and most public health restrictions have been lifted or are about to be completely lifted. We will continue to keep our COVID-19 page up to date with reopening timelines in each province for your reference – click here to view.   

Further, CAEM continues to participate in government meetings at the provincial and federal level to ensure the voice of our sector is heard and to constantly remind government that reopening does not mean recovery.  You can find our advocacy timeline detailing the activity we are undertaking on your behalf here.



CAEM is pleased to once again support Global Meetings Industry Day (GMID)!  For our members and stakeholders in the Vancouver area, we encourage you to attend and participate in the GMID event being held at the Vancouver Convention Centre.  Click here for more details and to register.

Meetings Mean Business Canada (MMBC) is working on a video series to spotlight the industry's readiness to get back to business as well as a call for continued support for hardest hit businesses.  These videos will be shared at GMID events across the country and will be available on the MMBC website prior to April 7th.  CAEM President Bianca Kennedy participated in the video series to offer the trade and consumer show industry perspective.  For a list of GMID events across the country, visit the MMBC website.

After almost 3 years, CAEM's marquee in-person event is back and taking place in Hamilton, Ontario.

You can be sure the 2022 Conference will deliver the targeted education, peer-to-peer networking, and social events it is renowned for, but most important it will give CAEM members from across the country the ability to connect, engage, unite and move Forward Together.

Registration is opening on April 4th!

Darrell Brown Named Chief Executive Officer of the CNE Association