CAEM Update – November 26


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Since the onset of the COVID-19 pandemic, The Canadian Association of Exposition Management (CAEM) has been advocating on your behalf and for the future of the exhibition industry. During these trying times, CAEM is more committed than ever to continue defending our members’ interests and raising your voice with Government.

As a not-for-profit Association, we rely on paid memberships to fuel our efforts.  We cannot do this important work without you.  We hope we can count on your continued support and investment in CAEM by renewing your 2021 membership in the association.

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What You Need to Know This Week


  • CAEM’s Federal Engagement Plan – led by public affairs firm Crestview Strategy – is now underway. To start, we must quantify and qualify the impacts of COVID-19 on the exhibition industry, with the goal of advocating for sector-specific emergency funding for the Canadian trade and consumer show industry. If you haven’t already done so, please take 5-minutes to complete our COVID-19 Economic Impact study. The survey is open until Friday November 27th at 5 pm.
  • On Thursday November 16th, as part of Power Education Day, CAEM President Bianca Kennedy and Crestview Strategy Senior Consultant Jason Clark, shared some insights on the public affairs landscape and how Crestview and CAEM will be working together, to navigate this landscape in the coming months, in order to advocate for emergency relief and support measures for the exhibition sector. Click here for a transcript of this conversation.
  • CAEM continues to be an active member of the Hardest Hit Coalition. On November 23rd, CAEM co-signed a letter with other Associations in the tourism and hospitality sector, calling on the Government to fulfill its commitments in the Speech from the Throne and further tailor its broad-based support programs to meet the needs of the hardest-hit sectors. Click here to see a copy of this letter.


  • CAEM’s President has been asked to co-chair the newly formed Ontario Meeting and Event Spaces working group, formed by the Ministry of Heritage, Sport, Tourism and Culture Industries. The working group is now actively working on an updated reopening plan for the meeting and event space sector that the Ministry will be submitting to the public health measures table and the Chief Medical Officer of Health for review and consideration. The group’s primary ask will be for event capacity limits that are based on density ratios and/or pre-determined percentages of maximum capacity, rather than a hard number limitation. The group plans to have a revised plan ready for presentation to the public health table in mid-December.

British Columbia

  • The Regional Event Management Committee held its first stakeholder meeting with all the municipalities in Vancouver Coastal and Fraser Health areas. The objective of this working group is to act as a cohesive, aligned body that the Province can interact with as a unit, and to create leverage when communicating with the Province on PHO’s and future reopening discussions.  The Vancouver Emergency planning Manager will be arranging for someone from the Provincial Health office to be sitting in on these meetings, giving the group a more direct link to Dr Bonnie Henry’s office. The committee covers a wide range of events including all sporting, cultural and festivals events, as well as trade and consumer shows, being represented by one of our own, Brad Styba. CAEM’s Exposition Recovery Taskforce looks forward to actively supporting Brad Styba and the work of this new committee.

Government Updates

  • The Canada Emergency Rent Subsidy (CERS), launched last week, will support up to 65 per cent of eligible expenses for tenants and property owners. An additional – up to 25 per cent – support will be provided to qualifying organizations under lockdown orders, meaning that up to 90 per cent of expenses may be covered by the federal government. More information on the CERS can be found here.
  • Additionally, the Canadian Emergency Wage Subsidy (CEWS) has been extended to June 2021. The deadline to apply is whichever is sooner of January 31, 2021 or 180 days after the end of the claim period. More information on the CEWS can be found here.
  • In an effort to help businesses in areas in Lockdown and Red-Control, Ontario is doubling support – to $600 million – to help with fixed costs such as utilities and property taxes. Eligibility information and instructions for applying, can be found here.

CAEM Updates

CAEM Power Education Day Recap

The 2020 virtual edition of Power Education Day was an action-packed day full of engaging content that left attendees ready to take on opportunities waiting for them now, and post-pandemic. Our awe-inspiring keynotes definitely left us with influential takeaways that we could all use. One of the Top 10 Creative Canadians, Ron Tite, provided us with his expertise on how to lead with purpose and rethink and recalibrate our actions for post COVID-19. Mark Harrison, who empowers youth, connects the global sponsorship and marketing community, and works towards innovative creative offerings, provided incredible motivation to encourage us to focus on successful partnerships, despite this unprecedented time. To conclude the day, diverse insights and ideas on accelerating the economic development and visitor recovery of Canada’s exposition and events industry were provided by 4 experts in the trade, consumer and exposition industries.

Our breakout sessions provided authentic advice and guidance from those experiencing and embracing the changes that have arisen. A casual and insightful conversation from a member of PCMA on how you can invest in yourself, while adapting to the new normal of digital events. The ideas, processes and observations behind one of the largest tech conferences, Collision, were shared by Dr. Mike Sexton, who was one of the first to take on the challenge. An abundance of real-life experiences and observations from event producers and their lessons learned within the current, ever-changing virtual event industry. Finally, we can't forget David Saef, who shared encouragement and wisdom on how to adapt to the changing and challenging time with a positive, improv inspired, outlook to keep us all moving forward!

In Case You Missed it!

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Government Resources

As the Provinces continue working through their reopening and recovery plans, you can find each Province’s timeline and actions here: 


Additional Resources: