Engaging and Inspiring, Power Education Day Did Not Disappoint

By Michelle Kofman, CEM – Co-Chair Marketing and Communications Committee

On October 3, 2019, PED pulled the industry together with an ambitious event. Five highly engaging lightning talks presented at Beanfield Centre and with a livestream option, the sessions armed participants with knowledge and inspiration to foster a shift in perspective, inject creativity and elevate their events. The sessions also counted towards five CEM re-certification credits.

The morning kicked off with Jory Amar, VP of Strategic Partnerships at Brands Amplified, sharing his expertise on sponsorship and creating engaging proposals. He stressed that sponsorships should be viewed as partnerships – basic logo placement is no longer acceptable. He encouraged the group to find out what their potential sponsor’s needs are and then create a cohesive strategy to maximize exposure and their ROI.

Heidi Welker, Senior VP of Business Development and Industry Partnerships at Freeman A/V, shared insights into the economic impact of events on a community, city, province and country. She stressed the importance of understanding the space around your event, and utilizing statistics to convey the positive impact events have on the greater community. This information can add incredible value to event proposals, contracts and bottom lines.

A clear example of the power of community, Alana Kayfetz, President and Co-Founder of MomsTo, took to the stage. As a community builder, connector and master networker, she demonstrated a passion for creating bridges to one another within the same community. Alana’s lively presentation-style spoke directly to millennials, affirming the idea that communicating in a relatable way to your audience can lead to enormous success.

Next up was Randy Frisch, Co-Founder of Uberflip, a content experience platform targeting B2B marketers. Randy focused on identifying growth opportunities by creating personalized online content along with building an incredible, memorable and easy experience – giving the user what they want, even before they realize they want it.

The event closed with Steven Wood Schmader, President and CEO of International Fairs & Events Association, sharing with the group images from memorable events around the world. He reminded us how lucky we are to work in an industry that brings communities together, keeps people employed, and entertains the masses, no matter who you are or where you live.

Thank you to the office for their support in bringing PED to life.

The Power Education Day committee members include:

  • Heather MacRae, Landscape Ontario
  • Nancy Milani, CMP, CEM, Informa Canada
  • Mikey Singer, CEM, MKEM
  • Ken Mascotto, CEM RBC Place, London
  • Catherine MacNutt, Master Promotions Ltd.

Thank you to the PED Sponsors: Beanfield Centre, Centre de Foires de Sherbrooke, ExpoCite, Palais des congrès de Montreal, Freeman, Landscape Ontario, Power Sport Services, RBC Place London, Robinson Show Services, pc/nametag.

View the photo gallery from the 2019 Power Education Day here.