Lifetime Achievement Award – Wendell Howes

Presented by Melissa Arnott

The Lifetime Achievement award celebrates a true industry pioneer whose journey began, like many great entrepreneurial stories, from a humble basement office.

With vision and determination, this individual transformed a single show in a small Maritime city into a national brand—growing a portfolio of over 30 successful events across Canada.

Through both organic growth and key acquisitions, they built a company known for professionalism, innovation, and integrity. Their unwavering commitment to producing high-quality events has set a benchmark in the industry, ensuring outstanding experiences for both consumers and exhibitors alike.

Beyond business success, they have served as a mentor and role model to countless professionals in the exposition community. Their legacy is not just in the shows they’ve built, but in the people they’ve inspired and the standards they’ve helped shape. This award honours a lifetime of leadership, excellence, and an enduring contribution to the Canadian events industry.

The recipient of the 2025 Lifetime Achievement Award is Wendell Howes of Master Promotions Ltd.