Meetings Mean Business Canada
Meetings Mean Business Canada is the advocacy voice of the Canadian meetings and business events sector. Its focus and mission is to communicate the important economic, social and legacy impacts of hosting conferences, conventions, trade shows, exhibitions, business meetings and incentive travel programs to federal Members of Parliament and to all Canadians.
Bianca Kennedy, CAEM Past President, is CAEM's representative on the MMBC Board of Directors, and a liasion to CAEM's Board of Directors.
Visit MMBC's website at meetingsmeanbusiness.ca
Business Events in Action
Business Events in Action is a national initiative led by Meetings Mean Business Canada that gives Parliamentarians and key stakeholders a first-hand look at the powerful economic and social impacts of business events. Through on-site visits to conferences, trade shows and exhibitions, decision-makers gain valuable insights into how these events:
✅ Drive economic growth
✅ Create jobs
✅ Strengthen Canada’s visitor economy
Inviting a government official to your next big event? MMBC has you covered with easy-to-use invitation templates and a one-page fact sheet highlighting your event’s economic impact and the strength of Canada’s business events sector.
CAEM Members Invited to Join MMBC’s Business Events in Action Initiative
Showcasing the Power of Business Events: CAEM Members Invited to Join MMBC’s Business Events in Action Initiative
(Photo L to R): Minto Schneider – MMBC, Joe Glionna – Newcom Business Media, MP Chi Nguyen, Secretary of State for Small Business and Tourism Rechie Valdez, Bradley Sutherland – Air Canada, Bianca Kennedy – Newcom Business Media, Laura Purdy – Exhibition Place.
To highlight the impact of Canada’s business events sector, Meetings Mean Business Canada (MMBC) is leading a new initiative, Business Events in Action, giving Parliamentarians and key stakeholders a firsthand look at the economic and social benefits of conferences, tradeshows, exhibitions, and meetings.
The initiative launched with Minister Valdez (Secretary of State for Small Business and Tourism) and MP Chi Nguyen visiting the Canadian Meetings + Events Expo (CMEE) on August 12. Produced by Newcom Media, CMEE provided a vibrant stage for the Minister and MP to tour the show floor, connect with industry leaders, and deliver remarks on the mainstage.
As an active member of MMBC, CAEM plays a key role in ensuring the tradeshow sector is represented as a vital part of Canada’s business events ecosystem.
Through this initiative, CAEM members now have the opportunity to get directly involved in industry advocacy! If you’re hosting a conference, tradeshow or exhibition that could be part of Business Events in Action, reach out directly to Bianca Kennedy – CAEM’s representative on the MMBC Board of Directors – to explore how your event can help demonstrate the impact of business events to MPs and policymakers.
A United Voice for Business Events Fact Sheet
DOWNLOAD FACT SHEET HERE
