CAEM Update: May 12, 2022


Earlier this year, CAEM formed a Government Relations Committee tasked with developing both short-term and long-term priorities as we begin to emerge from the pandemic and turn our attention to an enduring advocacy strategy.  The Committee has identified four key priorities to explore and develop in the coming months as we work to continue to strengthen CAEM's relationship with all levels of government.

The four priorities are as follows:

  • Economic Impact Study: to achieve long-term goals with government, statistics illustrating the industry's economic impact are essential.
  • Stimulus Package Development: to assist with the costs of businesses participating in trade and consumer shows.
  • Awareness: long-term industry advocacy to further develop and strengthen government's understanding of our sector's significant economic impact.
  • Labour Challenges: exploring a two-pronged approach whereby the industry is engaged in developing solutions and government is engaged in assisting with the proposed solutions. 

The members of the Government Relations Committee are:

  •  Bianca Kennedy, Powersports Services – CAEM President and Committee Chair
  • Joe Glionna, Newcom Business Media Inc.
  • Trevor Graham, The International Centre
  • Arjun Hajela, SME 
  • Jill Kivett, Marketplace Events and CAEM 1st Vice President 
  • Élaine Legault, Palais des congrès de Montréal
  • Greg Newton, BMO Centre at the Calgary Stampede
  • James Rilett, Restaurants Canada
  • Jennifer Allaby, CAEM Executive Director

As the Government Relations Committee works on these priorities and develops strategies we will keep members up to date on our progress.  A key element in the success of this Committee, and CAEM's continued advocacy work, is engagement from our members. To best represent you and effectively advocate on your behalf we will be seeking your feedback and participation which may take the form of surveys, focus groups and webinars.  We look forward to connecting with you in the coming weeks and months as we move our advocacy work forward.


Public health restrictions related to the COVID-19 pandemic have ended in most provinces, however, CAEM continues to monitor the situation and will keep the information found on our website up to date.

Since our last update on April 13ththe lifting of mask mandates has been announced for Prince Edward Island and Quebec.  The mask mandate for indoor public places was lifted in PEI on May 6th with Quebec announcing the mandate will be lifted on May14th.

With the Ontario election now underway, and set to take place June 2nd, CAEM is continuing to deliver the message to candidates from all political parties that reopening does not mean recovery and support is needed for the sector to fully recover and thrive.  In consultation with our government relations firm, Crestview Strategy, CAEM has distributed an election survey outlining the industry's current situation and a request from the candidates to support our asks.  To date we have received several positive survey responses.

The asks in the survey are as follows:

  • Recognize producers of trade shows and consumer shows as businesses in the tourism and travel sector.
  • Expand tourism economic recovery funding programs such as the Tourism Economic Development and Recovery Fund, available through the Ministry of Heritage, Sport, Tourism and Culture Industries to incentivize medium to small business exhibitors to register to attend trade and consumer shows. Providing incentives to exhibitors will restore the trade and consumer show industry while driving tourism which will boost local economies.
  • Recognize the labour shortages within the tourism industry including trade and consumer shows. Address it by investing in skills development training and promoting the industry as a viable employment opportunity for newcomers to Ontario and students.


Attracting and Retaining Today’s Workforce
Strategies and Solutions for Navigating the Competitive Landscape

The pandemic has significantly changed the workplace and the workforce.  Competition for qualified candidates is at an unprecedented high with unfilled positions creating stress on overworked teams.  

Join us on Wednesday, May 25th as we delve into this critical topic with the help of two HR professionals who are navigating these challenges on a daily basis.  Our speakers will share their vast experience, as well as offer ideas, solutions and some outside the box thinking on this pressing issue. 

We fully recognize that a topic such as this offers the perfect opportunity for peer-to peer learning, therefore we will begin the session with a 30 minute presentation from our speakers and will round out the hour with breakout sessions where members can share challenges, ideas and solutions related to hiring and retaining today's workforce



Employees from a Member Company:  $15 plus tax
(A special rate is available for employees who are not CAEM members, but the organization they work for is a member of CAEM. Please email [email protected] for a registration code.)

Non-members: $65 plus tax



There's still time to register for 2022 CAEM Annual Conference coming to Hamilton, June 26-28!  Register here!

However, hotel rooms are at a premium with the room block sitting at 90% full and the reservation cut off date is May 24th!  Click here to book your room today.

Everything you need to know about the Conference, including the Education sessions, ExpoCAN, and Sponsorship Opportunities can be found on the CAEM website.

We cannot wait to connect in Hamilton – June 26-28!

Join us on Sunday, June 26th at the CAEM Annual Conference for the first in person CEM course in over 2 years. This is a fantastic opportunity to begin or continue your pursuit of the CEM designation and a perfect way to earn recertification credits.

Security, Risk and Crisis Management
Sunday, June 26th 8:30am – 4:30pm
Hamilton Convention Centre

Instructor: Brad Styba, CEM

Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

Course Registration

CAEM Member =  $325+ tax  | Non- Member  = $550 + tax