Power Education Day

Thank you for attending Power Education Day on Thursday, October 3rd at the Beanfield Centre! We hope you were inspired by our outstanding program and were able to spark some creativity and shift your perspective so you can elevate and transform your future events!



View the photo gallery from the 2019 Power Education Day here.


Sponsorship Growth and Creating Engaging Proposals
Presented By: Jory Amar
VP Strategic Partnerships – Brands Amplified Inc

In January of 2017, Jory Amar partnered with Brands Amplified Inc. to help elevate the Mirvish Productions Sponsorship portfolio and foster new relationships to grow Brands Amplified’s current client base. After spending the last 10 years with Live Nation Entertainment and Maple Leaf Sports and Entertainment in Sponsorship and Media Sales, Jory brings a wealth of knowledge and best in class industry experience to deliver forward thinking marketing partnerships to his clients.


How to Gauge the Economic Impact of your Event
Presented By: Heidi Welker
Senior VP of Business Development & Industry Partnerships – Freeman

Heidi Welker – People oriented and results driven professional with over 35 years of experience in the meetings and events industry. Experience in driving organizational growth through various integrated marketing and lead generation activities. Extensive background in operations, sales, business development and industry partnerships. A long standing and active member of industry associations (Meeting Professionals International and Professional Convention Management Association) and dedicated to giving back to the community.

Barry Smith – Barry Smith is currently the Executive Director for the Convention Centres of Canada. Previously, Barry was the President and Chief Executive Officer of the Metro Toronto Convention Centre.  Prior to joining the Metro Toronto Convention Centre, Barry was Vice President of Operations and General Manager of ORCA Bay Sports & Entertainment in Vancouver. Before managing General Motors Place, Barry was with the British Columbia Pavilion Corporation as their Senior Vice President & General Manager responsible for the Vancouver Trade and Convention Centre. Prior to that he managed B. C. Place Stadium and also worked out of the corporate offices as the Chief Financial Officer.


How to Foster an Engaged Community
Presented By: Alana Kayfetz
President & Founder – MomsTO, Director – TechTO

Alana is the ultimate community builder, connector and networking maven; she loves to bridge people to one another. She is a seasoned events and marketing professional with years of experience under her belt planning complex events for start ups, corporate and not for profit organizations. Alana has an expertise in marketing events Xoxoxo and creating programming content that speaks to the millennial demographic.


Stream On or Tune Out: Personalize Your Buyer Journey
Presented By: Randy Frisch
Chief Marketing Officer – UberFlip

Randy Frisch is the CMO and Co-Founder at Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences for demand generation, ABM, content marketing, and sales enablement at scale.

As co-creator of the original and leading content experience platform, Randy and his Uberflip Co-Founder, Yoav Schwartz, have led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. Uberflip’s annual event, Conex: The Content Experience, has grown to become a 750+ person event, with a North American roadshow to come in 2019. Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success.


Moments of Engagement in our Industry
Presented By: Steven Wood Schmader
President & CEO – International Festivals & Events Association (IFEA)

Steven Wood Schmader, CFEE, is the President & CEO of the International Festivals & Events Association (IFEA World), which celebrates 64 years as the “Premiere Association Supporting and Enabling Festival & Event Professionals Worldwide” in 2019.Schmader also serves as the publisher and editor of “ie: the business of international events” and the Founding DIrector of the IDEA’s Event Management School at the Oglebay National Training Center in West Virginia. Schmader’s 40-year professional career includes the creation, management and production of large citywide festivals, sporting events, government events, parades, airshows and Millennium celebrations. In his role with the IFEA he works in partnership with global event professionals and organizations, government entities, sponsors, tourism agencies, media and academic institutions, to raise the bar and brand of our common industry, today and into the future. Schmader is an author and highly-rated speaker on industry issues and trends.

If you have any questions, the office will be happy to assist you. Please contact Shayna Asgill, CAEM Senior Event Planner at 416-787-9377 or info@caem.ca

Thank You to our 2019 Power Education Day Sponsors!

Venue Sponsor

Live Stream Sponsors - Your Quebec centres bring you CAEM, all over Canada

Speaker Sponsors

Name Badge Sponsor